Corporate Social Responsibility (Csr)

CORPORATE SOCIAL RESPONSIBILITY (CSR) COMPANY NAME: PETRODEC SDN BHD BY JUZITA MOHAMED ALIAS (2012) ContentsPage Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 1. 0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 2. 0 Company Backgroun-Petrodec Sdn Bhd†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 3. 0 Company Values †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 4. 0 Corporate Social Responsibility†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 5. 0 CSR Activities 2011†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 5. 1 Adopted School Sek Men (U) Al-Irsyad†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 5. 2 Welfare Activities Rumah Bakti Kulim†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 6. 0Next Year Plan à ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 7. 0CSR Challenges†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 8. 0Conclusion and recommendation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. References: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Executive Summary Corporate social responsibility which is also known as CSR is a form of corporate self-regulated that has been integrated into a business model. It was started to be popular in 1960s to 1970s after being implemented by many multinational company. The focus on CSR in Malaysia has increased in recent years, in line with international trends. Although several companies have CSR programs that go back many years, in some cases decades, it has in recent years been possible to identify an increased awareness of the issue.The approach of CSR becomes widely accepted by community-based development approach. Today, more companies than ever before are recognizing the significance and value of integrating CSR into all aspects of their business operations and decision-making processes. Communities are seen as more than just a market for the roll-out of products and services. The long-term growth and profitability of companies are inextricably linked to the sustainability and well-being of the community. Petrodec Sdn Bhd is one of the company in Malaysia that committed to their CSR program.In year 2011, Petrodec had become more integrated in CSR where they had adopted SM (U) Al-Irsyad, Pulau Pinang and planned activities with Blind Associate in Kulim called Rumah Bakti. 1. 0Introduction This project starts with the importance of the CSR commitment to the company then followed by the background of the company, Petrodec Sdn Bhd. This will continue with the listed CSR activities done by Petrodec Sdn Bhd. Then it followed by the plan for next year and challenges faces by the company. Then it covers recommendation to conclude the whole program presented for year 2011. . 0Company Background-Petrodec Sdn Bhd Petrodec Sdn Bhd (formerly known as Focal 2000 Sdn Bhd ) was established on 21st April 2000 with a mission to provide a comprehensive range of engineering solutions and services in the construction industry. Petrodec Sdn Bhd has been registered with CIDB (G7) since year 2001 and PKK (Class A). Holding the paid up capital of RM1,000,000. 00, Petrodec Sdn Bhd is owned by two directors; En Mohd Zamri Bin Abdull Rahman and Tn Syed Lokman Bin Syed Idrus. Petrodec Sdn Bhd believes there is more to value than just the lowest price.Value means providing our clients with the highest quality product for the most economical price. Petrodec Sdn Bhd has worked hard to earn a reputation for quality work and integrity in dealing with clients, local authorit ies, suppliers and subcontractors. It’s believes in building value into relationships by using quality people and products. Their goal is to develop long lasting relationships based on trust, honesty and professionalism. The organization had worked hard to earn satisfaction and respect from customer as they believe in continuous relationship with customers.The basic philosophy of Petrodec Sdn Bhd is to offer oustanding services towards clients' goals and needs. The company provides a total package capability and solution to suit projects of any scale and magnitude. Its services will be characterized by a high standard of quality services. The company believes in the solidarity of its internal skills and knowledge in satisfying the needs of its clients (Petrodec Sdn Bhd, 2010). 3. 0Company values The values and principles are â€Å"Experience, Effective, Efficiency and Excellence † coupled with creative dynamism and vision will be the constant focus of the company †™ s work ethics. Petrodec Sdn Bhd, 2010) 4. 0Corporate Social Responsibility (CSR) CSR is a form of corporate self-regulation integrated into business model. It starts to be popular in 1960s and early 1970s after multinational company really putting an effort to emphasis on CSR. Basically, the most successful and accepted CSR is the community-based development approach. In this approach, organization works with local communities to better themselves. The organization that is committed to employee development normally already practicing some of the CSR components.That organization that openly shares information with employees about a move toward downsizing, and then helps displaced employees find new jobs, is actively practicing CSR. Moreover, the organization that is committed to the production of safe, reliable, and innovative products or services in line with customer needs is strategically involved in CSR. CSR is, therefore, a management approach that takes into consideration a n integrated set of indicators that map the firm's impact within the its economic, society and environmental existence.Most importantly, findings from scientific research shows that CSR is essential for the long-term sustainability of an organization (Waldman, Sully, Washburn, & House, 2006). Company that narrowly pursue the profit motive, without concern for the broad spectrum of Stakeholders that are relevant to the long run, are increasingly shown to lack sustainability. But it’s not only important to realize the importance of these groups. Organizations must also be able to â€Å"connect the dots† and understand how various Stakeholders, and the satisfaction of their needs, represent interrelated challenges.To some multinational companies and large organizations, they might have an established CSR that brings a significant impact to the company and community surrounded area. However to a small company they might have a different ways to involve with CSR activities. For Petrodec Sdn Bhd commitment to engage with CSR activities is important to ensure business continuity. It is a social obligations to contribute some and to be part of the society. The company hopes to share some of community pain in the welfare activities.On the other hand, Petrodec is a construction company that have to engage with the community throughout the duration of project completion. It is understood, whenever a constructions works involve, there always be uncomfortable situations to the involve society. Projects like earthwork clearing, building constructions, roads constructions and many more would always be unavoided disturbance to the people stay around the constructions area. Therefore, involvement with society will make them understand the situation and understand why the work need to be done at that area. 5. 0CSR Activities 2011Petrodec Sdn Bhd activities are divided into categories. First category is the adopted school and the second one is the welfare activitie s. Petrodec had chosen Sek Men (U) Al-Irsyad as the adopted school when they started the construction project to build new hostel. The welfare activities carried out at Rumah Bakti in Kulim town which is the only Muslim Blind Associate in Malaysia. 5. 1Adopted School- Sek Men (U) Al-Irsyad Sek Men (U) Al-Irsyad is located at Pokok Sena, Pulau Pinang. In 2009, Petrodec had been awarded to build hostel for the student that can occupied 200 students.It is also included room for warden and activity rooms. The duration for this project carried out for two years. It is long enough for the company to support the school activities. The school had their planned a lot of good programs to develop their students. But to ensure all activities can be run successfully, they need certain budget. So Petrodec had put up the initiative to volunteer to contribute RM10,000. 00 to ensure all their program smooth throughout the year. However, Petrodec only handover the RM10,000. 00 and the school had full authorities to use the money to run all the program as their planned and presented earlier.Petrodec had not engaged personally during the activities. Speech competition, motivation activities, outdoor activities, external speaker comes for motivation talks and graduation celebration are parts of the activities that had been carried out throughout the year. 5. 2Welfare Activites- Pusat Latihan Rumah Bakti Kulim (The Blind Association) Rumah Bakti Kulim (the blind association) is the only training center for muslim blind association in Malaysia. It’s accommodates around 20 people which is blinds that stayed in this Rumah Bakti.All of them are teenagers who poor vision or blinds, and orphan. Petrodec had participate actively in their activites and involve personally in the activities. Total of RM20,000. 00 was granted throughout the year but it was given when the program are planned. In 2011, there are three major activities had been carried out. Two activities had joined event with Malaysian Estima Owners Group (MEOG) to had more people involve. The first event was held a week before HariRaya Aidilfitri 2011 which is on 20th August 2011. The total budget for this event around RM6,000. 00.The MEOG team prepared the food for evening meal to break their fast, transportation (Estima) to bring the blinds to function house which is held at Kulim Golf Residents and Petrodec prepared cash donation, baju kurung and baju melayu for all the blinds. Total of 24 blinds received the cash donation and clothes on that day. Total 100 attendees participate in the event. It a very simple but a meaning full event. All the Petrodec staffs and MEOGians served the for the blinds, perform the maghrib prayers and then proceed with the clothes and cash donations sessions.It was conclude to be one of the most successful event to MEOG and Petrodec Sdn Bhd this year. The second activity was activity korban on Aidil Adha. It was done on 9th November 2011 at Rumah Bakti Kulim. Total b udget allocated was RM3,600. 00. This activity also a joined effort with MEOG. Rumah Bakti staff cooked for lunch for invited guest which included all the blinds at Rumah Bakti, Petrodec Sdn Bhd Staff and MEOGians. Korban meat was then distributed to poor people and included the residents of Rumah Bakti.The meat for Rumah Bakti will be stored properly as that will be their food stock until year end and early of first quarter next year. This is due to normally it was the last contributions received from outside organizations for that year. Next year contribution will be received later in February. For day to day income, the blinds will continue living with their own income either from massage service and photostat service run inhouse. The third activity was to hire Tahfiz to teach the blind tahfiz Al-Quran. As they cannot read Al-Quran, therefore they have to hire Tahfiz for the purpose of learning Al-Quran.This activity start in November and RM700. 00 was allocated for the Tahfiz mo nthly salary. 6. 0Next Year Plan To ensure CSR activities continuity, Petrodec Sdn Bhd already presented next year plan to the board. Eventhough the budget still under approval by board of directors, the team will continue to look forward for the benefits of the company and the involve community. There are two plans for next year, which are to build prayer room at Rumah Bakti. It is estimated around RM30,000 needed. Petrodec also will continue to adopt school but it might change to another school.The suggestion will be SK St Anne’s Convent, Kulim. Petrodec had suggested to do activities such as career week during activity week after UPSR 2012. The school will call professionals to give a talk about their career and share with the schools why is it their job is important to the society. Another activity will be participate in Hari Kantin where the Petrodec Sdn Bhd team will be coaching on the entrepreneurship to the students. 7. 0CSR Challenges CSR activities need all the part icipants actively involve during the activities to ensure it is meaningful to the community.This would be the biggest challenge to Petrodec Sdn Bhd as the company had a very limited headcount to perform their work and at the same time participate in the CSR activities. Thus, with limited resources such as small budget, time and material also had become the constrains to run CSR in more proper manner. Most of the activites had to be on adhoc basis rather than a well plan schedule. This is also can be constrains due to limited resources. However, the company had worked hard to close the gaps in ensuring the activities run smooth. 8. 0Conclusion and RecommendationCSR is part of social commitment that company need to actively engage and participate. The company might have focus the CSR activities to the project area or to the community surrounded the organizations. Then only it will be meaningful to the people stay around the area. Reference Petrodec Sdn Bhd. (2010). Annual Report 2010. , (p. 10). Petrodec Sdn Bhd. (2010). Company Profile. Pulau Pinang, Malaysia. Waldman, D. , Sully, M. , Washburn, N. , & House, R. (2006). Cultural and Leadership preditors of Corporate Social Responsibility values of top management: A Globe Study of 15 Countries. Journal of International Business Studies , 823-837.

Liabilities of a Director Essay

A company is usually established by individuals or Directors (officers included) in this case so as to run it in appropriate manner in order to make maximum profits. For this to happen, it is for the company (Pandora Diamonds and Gems Pty Ltd in our case) to enter or make contracts with outsiders like Kaplan Bank Ltd and Space Solutions Pty Ltd as far as our case is concerned. The contracts made by the company with other outsiders are usually done by Directors who are, most often than not, act as representatives of that mentioned company and be able to be liable by the acts of its Directors as stated in s126. Directors acting on behalf of the company during any contracts are usually in a crucial position of trust within that company, and therefore, the vast array of legal duties will stretch out on their shoulders for holding that position. Due to this hot position, it is easier than not, for their powers to be abused in different ways. Directors have been known to abuse their powers in office for their personal gain. For example, Directors have been held liable for inappropriately using company’s funds in making their personal secret profits. In such cases, the corporate law comes into play (the Common Law and the Corporations Act 2001 (Cth)) and Directors or any other officer who recklessly breach specific duties and obligations should be prosecuted in the court of law. So for the purpose of liability, the common law and the Corporations Act 2001 (Cth) have been laid down so as to minimize the risk of wrongful behaviors by company’s Directors. In this paper, I will discuss the responsibilities, liabilities and duties of a director(s) in a company and give examples how Directors of various companies have been accounted or held responsible for infringing Corporations Act 2001 (Cth) laws. Directors’ Duties Since companies are usually established and managed by directors and a number of officers, these directors have that ostensible authority, collectively, to represent that mentioned company and not as an individual Director. As I am going to talk about it below, some individual directors (Andrew and Brian in this case) have been known to enter in to some kind of contract with outsiders (other companies) and not collectively as board of directors, as allowed under s201J and s198D of the Corporations Act 2001 (Cth). Directors, in most cases, have contravened these sections of the Act because they have their own material personal interests outside the company and have disowned their â€Å"duty to act honestly and in good faith to the best interest of the company† as per Part 2D.1 of the Corporations Act 2001 (Cth). Directors can only avoid the civil or criminal penalties for breaching the Corporations Act 2001 (Cth) only if they fully understand their liabilities and duties (Sieve rs, 1997 and Cassidy, 2006). Some of Corporations Acts laws, which directors need to be watchful for, in order to avoid contravening Corporations Act laws, are and not limited to: 1. Act in good faith and honest for the best interest of the company. 2. By considering company’s interests ahead of their own. 3. Avoiding conflicts of duty and interest. 4. Duty to avoid insolvent trading by the company 1. Duty to act honestly and in good faith to the best interest of the company As far as s181 of Corporations Acts 2001 (Cth) is concerned, any director including Andrew and Brian in our case, have to act â€Å"in good faith and in the best interest of the company (Pandora Diamonds and Gems Pty Ltd)† (see Darval v North Sydney Brick and Tile Co (1988) 6 ACLC 154) and not for their personal intentional purposes. In our case, before resigning, Brian set up his own jewellery business so that he can engage in a lucrative business of supplying jewellery to his new friend Victor after resigning from Pandora Diamonds and Gems Pty Ltd. Brian, under Corporations Act 2001 (Cth) s.184, may have infringed the statutory duties that are found in ss.181-183, and therefore liable for civil or criminal penalties as per Corporations Act laws (Sievers, 1997 and Cassidy, 2006). 2. Duty not to improperly use the position of a director to gain any personal benefits As contained in s182 of the Corporations Act 2001 (Cth), directors must demonstrate their powers for the required purposes so that companies like Pandora Diamonds and Gems Pty Ltd for example can benefit and those directors who violate s180 of the Corporations Act law Sbe penalized or disqualified in the court of law as was illustrated in the case of Mills v. Mills (1938) 60 CLR 150 (Cassidy, 2006). In our case, the exercise of power by Brian to secure some personal advantage by starting his own jewellery business, is considered as an ‘improper purpose’ because it is not within the purpose of benefiting Pandora Diamonds and Gems Pty Ltd, but to himself (see Mills v. Mills (1938) 60 CLR 150, Biala Pty Ltd v. Uallina Holdings (No 2) (1993) and ASIC v. Adler (2002)). Eventually, Brian will be responsible for any financial benefit he might have received as the head of Pandora Diamonds and Gems Pty Ltd (see Queensland mine Ltd v Hudson (1978) 18 ALR 1) (Cassidy, 2006, p. 251). 3. Avoiding conflicts of duty and interest. The conflict of interest is a matter for all board of directors that does not only affect specific directors in the company. According to section 182 and 183 of the Corporations Act, any misuse of director’s position just for the disadvantage of the company and for the benefit of the director is generally forbidden by the law (see Aberdeen Railway Co. v. Blaikie Bros (1854). If some sections like s191 to s195 of the Corporation Act is analyzed further, it details some important rules on how Directors (Brian included) are supposed to disclose or declare to the board of directors, if there is any personal interest that is related to the affairs of the company. This is required so as to ensure that the honesty and integrity of directors are thoroughly observed (Cassidy, 2006). As far as our case is concerned, Brian may have violated s181 of the Corporations Act, for he did not declare or disclose to the board of directors that he has some interest of starting is own business as required under s191 (3) and he may be prosecuted in the court of law for not declaring his interest. 4. Duty to prevent insolvent trading by the company Corporate regulators have tried many means to make sure that there are no companies that can trade while insolvent by imposing higher level of liability on directors. As per s588G of the Corporations Act, civil penalties and personal liability on directors have been imposed on them if in case a company incur a debt and is declared insolvent. An example of a case where directors were liable for the company’s insolvency was that of Commonwealth Bank of Australia v Friedrich. Here, Maxwell Eise who was a director was fined millions of dollars for causing the company to undergo insolvency. The court argued that Maxwell Eise (Brian and Andrew in our case) had breached s588G of the Corporations Act and was liable for debts incurred by the company because his failure to prevent it. If in case directors of companies like Pandora Diamonds and Gems Pty Ltd have acted criminally and believed to be dishonest, in which may harm the company because of their self personal advantage, ASIC with the assistance of Australian Federal Police, criminal investigation can be conducted and tough procedures has to be followed when collecting evidence that will be use to determined as to whether a prosecution should go a head. And if the case is found to be more serious, it will be handled with the Commonwealth Director of Public Prosecution; otherwise the lower courts will deal with these kinds of cases. All in all, directors should carefully study, understand and appreciate their duties and responsibilities that they are subject to as company bosses. Being a director of a company is not an easy task because there are several fiduciary duties that need to be adhered to.

Critically Evaluate how Theories of Leadership Define and Explain how Essay

Critically Evaluate how Theories of Leadership Define and Explain how to Identify and Create Effective Leaders - Essay Example However, recently there has been increasing emphasis or recognition of dispersed leadership. This approach, having its foundation in psychology, sociology and politics rather than the management sciences considers leadership to be a process which is diffused through the organization instead of lying with the designated leader. The present project seeks to make a critical evaluation of the various definitions of leadership. It then goes on to explain how to identify and create effective leaders in the organization. It focuses on the traditional and individualistic views of leadership as these are considered to have the greatest relevance to the field of management development and leadership standards in organizations. Critical Analysis Leadership is an extremely high valued and highly sought after commodity. It is a common question for people to ask what make for the good leaders. Moreover leadership has attracted attention of the researchers all across the world and a review of the s cholarly articles on the subject reveals that there are numerous theoretical approaches for explaining the complexities of the process of leadership (Northouse, 2009, p.1). Some researchers have considered leadership as behaviour or trait while others have viewed the same from a relational standpoint or an information processing perspective (Northouse, 2009, p.1). Leadership Defined Stogdill (1974) brought forth through a series of research that there are as many different definitions of leadership as there are people trying to define it. Although each one knows intuitively about the meaning of the term, it appears mean differently to different individuals. The mere attempt to give a definition to leadership creates the discovery that it has numerous different meanings (Northouse, 2009, p.2). Certain components have been identified as being central to the conceptualization of leadership. Firstly leadership is considered to be a process; it includes a certain amount of influence; it occurs in groups and finally it involves common goals. Considering the above components the most common definition of leadership has evolved. Leadership has been defined as a process in which a single individual has influence over a group of individuals in order to attain a common goal (Northouse, 2009, p.2). The definition of leadership as a process means that it is neither a characteristic nor a trait residing in the leader; it is rather a transactional event occurring between the leaders and the followers. The term process implies that it is not a one way event; both leaders and followers get affected in the process. They need each other mutually. According to the views of Burns (1978), although there is a close link between the leaders and the followers, generally leaders are more associated with the initiation of the relationship, the creation of communication linkages and carrying the responsibility or burden of maintaining the relationship (Northouse, 2009, p.4). Theories of Leadership Researchers are of the opinion that a difference exists between the trait and process theory of leadership. It is common for people to think that people are born to be leaders or that people make leaders naturally. These are some statements which are generally expressed by people who consider the trait perspective towards leadership. The perspective suggests that

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To persuade People to refrain from taking Diet Pills - Essay Example It's very important to study this matter for it will make clear to us the real thing about diet pills. The problem is the rate of people who uses diet pills and those who sell such pills are getting higher. The result of this study will surely change our point of view regarding diet pills. The people will surely will benefit, all in the whole society. In the principle of Ecology there is a saying that everything is connected to everything else. So what's the relation of this As we take diet pills we tend to limit our choices and wants to eat. The pills limited the wants of your stomach. And you really have to maintain your diet. When you take diet pills you will not feel hungry every time. But we don't have notice that some part of the body, or one of the body organs are affected by that pills, such as the sensitive one, the liver which is the screener of all, will be affected. But why is this problem not have been solved, actually there are barriers like the legal barriers for they tend to explain that diet pills had come for solving the problem in the society. There are some good results from taking it. And the cant stop the production for it really helps the people's needs. There are also the attitudinal barriers in which the people keeps on consuming and buying diet pills, their attitude and the willing ness to buy the product tends the hardship to stop them becomes worse. There is also a political barrier in which some of the politicians in authority holds or protect those producers, for they will receive a payment from them. There is also an economical barrier, since the people's attitude cannot be stopped by time they continue buying the pills and so consuming these pills helps the economy, so the economic sectors are afraid to stop the production of diet pills for it helps the economic progression. Solving the problem from the start will be hard to do, but there are solutions to solve this. Education is the solution. Why not educate the people about the bad aspects of taking diet pills. We should make them believe that pills can give them another problem; the willingness to be thin is dangerous. Why not publish some ads on the newspaper, conduct seminars, and even teach those in schools. To solve the issue its very intelligent to start from the roots, we should stop those who buys, and so it will make a bankrupt thing to the producers because nobody or the consuming rate decreases the will tend to stop negotiating the product. Let us dissolve the pills, why not take advantage of the oatmeal, and make the production of fruit and vegetables increase, make them have a vegetarian living, more on fibers and exercises. There is a lot of solutions and not the diet pills. Let us take the natural thing. Not of any synthetic thing around us. God gave us everything. No pills. Let's discipline ourselves, and have the balanced diet. Let us remember that we should value health. No need to have the synthetic solutions to become beautiful. We should go for the

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Mehmed the Conqueror - Annotated Bibliography Example The article talks about early reign, Constantinople conquest, Asia and Europe. Additionally, the author covers administrative actions, personal life and the legacy of mehmed. Babinger focused on the successes of Mehmed that resulted into fear for people of Europe. He has been called as the greatest architect of victories in the history. Career of Mehmed as a conqueror is full of death, murder, battle and perfidy. In this secondary source, Turkish people regard Mehmed as a great conqueror like Ataturk. The author has covered Mehmed historical background which is useful to the research. This is because it will assist in enhancing the authority of the game. Kritovoulos covers the history of Mehmed conquests has been revealed. This is an important because it will assist in covering the imperativeness of Mehmed as a historical figure and his accomplishments. This is a secondary source relates with the conquests of Mehmed and provides description of Mehmed family including his wife, sons and daughters. The source is important because it will help in covering the family history, as well as, enhancing the research. Levy, Avigdor. The Structure of the Jewish Community. In The Jews of Ottoman Empire. Princeton: Darwin Press. 1994, pp. 42-70. Print. Web. 28 October, 2014. In this secondary sources, Mehmed’s ambition of converting the Istanbul into a metropolis and role of Jews in his plan have been discussed. He considered that administration of Jewish people was important for the Ottoman Empire. He brought Jewish culture, language, and customs to Istanbul. This is a secondary source which covers Mehmed’s early days of conquest, he transferred a number of Byzantine buildings into mosques, madrasas and lodges for dervish people. The author also covers the building of the mosque complex in Istanbul to transform

Module 1 Case Assignment Coursework Example | Topics and Well Written Essays - 1250 words

Module 1 Case Assignment - Coursework Example It has a high market vision of a sustainable future implying that the coming generation will be in a world regarding creativity, variety and choice at heart. Businesses will enhance human and biological community’s integrity. Various institutions will be held accountable for their operations. In addition, it will be a world that honors education with the freedom to exchange ideas. Whole food faces strategic issues in both economy and competition. From the initial stages of being a one-store, it has grown to $8 billion a year corporation. Statistics indicates that as of 2008 (Quinn, 2012). The company is reputable in high-quality standard foods, Ethical relations like fair trading activities, choice of the product, premium services like cooking lessons and other related information like the use of labels and recipes. In addition, the customer services are duly executed where trust and confidence inbuilt; lastly the external information like information about the products is up to date (Pfeffer & Veiga, 1999). In several instances, the consumers have felt that the company is honest, approachable, and transparent in its operations. The retail environment is trustworthy and feels that it’s the only supermarket to shop in. The final result has been strong loyalty between clients and the brand (Veiga, 1999). It usually begins with whole foods, a whole people, and the whole planet. However, the holistic approach and declaration of independence becomes the top, followed by environment and sustainability, Health and Nutrition, Ethical development of the business and finally development in social aspect (Quinn, 2012). Persons from diverse social aspect form part of the audience to the supermarket. There is a range of customers, but the key ones are working parents between the age 30 and 50 preferably women, Professionals are not left behind and lastly the city dwellers. It is, however, important to note that it is not easy to become green. As the

Challenges of VET Programs in Schools Essay Example | Topics and Well Written Essays - 1250 words

Challenges of VET Programs in Schools - Essay Example It also offers different forms of trainings that help students fit into the job market easily. This paper will describe the vocational and training program in detail and highlight challenges that the program is facing. One may wonder how Australia arrived at a situation whereby a vocational and training program became an available option in the education system. History reveals that TAFE has been a leader in offering technical training for more than hundred years. However, tracing what it has evolved into from the 1970’s is more crucial than the entire history. Australia found 1970’s to be full of economical challenges. Its export values dropped and the country plunged into inflation and unemployment. Since the world was embracing technology so fast, people became jobless in Australia. The Sydney mechanical college had been offering technical skills that enabled people make a living before the hard times. When the economy destabilized, strategies changed. The Australian National Training Authority came into place and introduced vocational and education training in schools (VET). Students could learn different vocations alongside the curriculum and even train on workplaces. The program’s main objective was to provide the students with skills that could enable them find jobs or learn trades that could enable them make a living (Rauner, Maclean & Boreham, 2008). Vocational education and training is part of what TAFE does. Currently, TAFE has a broad range of courses. TAFE targets people of all age groups. It offers trainings to students who are completing their year12 enabling them to land jobs. Courses for such students instill them with skills that are necessary for the workplace. In addition, TAFE offers part-time courses to people who land jobs before they complete school. Other working class people need extra qualifications to get promotions and TAFE offers such. TAFE is unique and is the preferred choice because it offers nationally and internationally recognized courses at a broad range. On the hand, similar courses are available in schools approved and supported by TAFE for students who are yet to complete their year 12. It is one of the ways of ensuring a high retention rate to curb levels of dropouts. Schools offering such courses prepare students for the workplace and offer them life skills. These schools link up the students with workplace exposures. By the time of completion, students have some experience that can help them get jobs. In addition, these schools are a choice for students who cannot put up with the curriculum in the other schools. Instead of dropping out of school, they opt for TVET schools. Schools that run VET program have had their success stories over the years. They have positively influenced the society. However, such schools face several challenges. One of the challenges has its roots on the nature of the courses offered. Critics argue that students take subjects of a broad range making it difficult for them to determine their certification level. According to these schools, students complete their courses. However, keeping a track of all the courses students take becomes quite complex and this is the basis of the challenge (Maclachlan, 1994). As TAFE supports schools in offering TVET, it includes a program that requires a student to get a job and work a day weekly for several months. Students have to manage their time wisely and manage the two

Evaluation of the United States Airline Industry Using Porter's Five Essay

Evaluation of the United States Airline Industry Using Porter's Five Forces Theory - Essay Example The five forces that shape industry competition include rivalry among existing competitors, threat of new entrants, threat of substitute products or services, bargaining power of buyers, and bargaining power of suppliers (Porter, 2004). These forces form the microenvironment, in contrast with the more general concept of macro-environment. They constitute the forces impacting a company, thereby influencing its capability to serve its customers and to ensure profits. The company has to re-assess the marketplace if there is alteration in any of the forces (Aruvian’s R’search, 2011). The Airlines Deregulation Act of 1978 resulted in several years of low profitability in the industry, with lowered airline fares and the entry of several new firms into the market. â€Å"The financial impact on both established and new airlines was enormous† (Desai, Patel & Quach, 2004, p.2). The consequences of deregulation on the airline industry can be understood by studying Porter’s Five Forces and the influence of complements to the industry. Thesis Statement: The purpose of this paper is to examine the United States Airline Industry, and to determine whether it is an attractive industry, based on Porter’s Five Forces model. ... The United States Airline Industry has grown significantly since the end of World War II. In 1945, the leading airlines flew 3.3 billion revenue passenger miles (RPMs). By the mid-1970s, with the development of deregulation, the chief carriers of the industry flew130 billion RPMs. By 1988, following a decade of deregulation, the number of domestic revenue passenger miles had inreased ten-fold (Aruvian’s R’search, 2011). This is reiterated by Desai et al (2004) who state that in the period 1965-1978 the federal government regulated the airline industry by means of enforcing artificial wage increases and artificial price levels. Further, â€Å"from 1980 to 1990 the number of passengers traveling by air increased by approximately 72%† (Desai et al, 2004, p.2). The rapid growth of the United States Airline Industry before 1990 has declined; however air travel continues to be the preferred mode of transportation for most Americans because of its cost effectiveness and time saving features. Contrasting with the significant growth of the previous decade, during the 1990-1998 period the United States airline industry experienced only 36% growth. Additionally, during the post-deregulation era, labour negotiations fuelled several labour strikes. The big airlines have tried to reduce costs, but have been hindered by strong oppostion from labour unions. For example, Unions have battled against interventions attempting to shift unprofitable routes to lesser cost regional jets with lower paid pilots. The large airlines have been caught in traditional fare wars that adversely impact their already poor profit margins, because of facing cut-throat competition especially from low-cost rival airlines. â€Å"The domestic airline industry in

Business#2 Essay Example | Topics and Well Written Essays - 500 words

Business#2 - Essay Example But this is not the case. For instance, while bribery is illegal in Indonesia, its public officials are susceptible to the act because the government pays them low wages. In a case study, Richard R. Gesteland, Georg F. Seyk (2002) documented: A foreign company headquartered in Singapore had to send technicians to Indonesian factories on a regular basis. About half of the company’s techs had to slip a fifty dollar bill to the Jakarta airport immigration official on duty in order to get an entry visa stamped in their passports. (p. 79) Sometimes cultural factors also come into play wherein norms in some countries dictate gift-giving or entertainment as important in transacting business. This is partly the reason why the degree as to which bribery is perceived as immoral is different from country to country. People who engage in bribery points to this fact, arguing that there is a blurry line between bribery and simple gift-giving: In the US, for instance, there are several kinds of payments that fall on the borderline of legality and illegality. In light of all these, bribery is customarily considered an unethical activity and, rightfully, the act is outlawed in all countries. (Donaldson & Dundee 1999, p. 225) No society can have the custom of bribery, because by its nature it is a covert practice that involves unfairness, harm to some and unearned benefit to others. Wojciech Gasparski and Leo Ryan (1996) stressed that bribery can never be justified as ethically proper because it is a means by which people get special treatment in preference to others for no other reason that that they pay bribes. (p. 332) Bribery corrupts both the giver and the receiver. Furthermore, it undercuts efficiency in the market, skews the allocation of goods and resources, often imposes unjust costs on third parties, and leads to further corruption, since such payments are not legal and cannot be reported using generally accepted accounting procedures. Today, the issue of

Pollution Summary Essay Example for Free

Pollution Summary Essay What is Air Pollution? The air we breathe supplies the oxygen that sustains life. Humans need oxygen to survive, and plants and animals need oxygen to survive. Our air supply has become contaminated by human activity. We have created machinery that has produced smog and acid rain. We have created a green house effect and have made holes in our ozone layer. Each of these acts can cause serious health problems for humans and animals, and can cause grave harm to our vegetation and ecosystems. There are seven main types of air pollutants. Raven (2008) describes them as particulate matter, nitrogen oxides, sulfur oxides, hydrocarbons, ozone, air toxics, and carbon oxides. Particulate matter can come from dust, soil, soot, and asbestos Nitrogen oxides come from gasses that are produced by chemical interactions between atmospheric nitrogen and oxygen. Sulfur oxides come from chemical interactions between sulfur and oxygen. Hydrocarbons come from chemical interactions between hydrogen and carbon. Ozone comes in two forms; (1) oxygen’s reaction with UV radiation in the stratosphere and, (2) oxygen reaction in the troposphere what creates smog. Air toxics can be radioactive substances, fluorides, and hydrochloric acid, and carbon oxides are carbon monoxide and dioxide. Causes of Air Pollution Chemicals, human sources, and natural sources contribute to air pollution. Air pollution can be traced all the way back to Ancient Roman times. â€Å"Every day, the average person inhales about 20,000 liters of air. Every time we breathe, we risk inhaling dangerous chemicals that have found their way into the air. † (Caroline, David, Michael, Mindy, Neil, and Vikas, 1999, The Environment: A Global Challenge. Air Pollution). Air pollution occurs in the atmosphere and can move easily from one location to another, it is a global concern. Air pollution is a problem both outdoors and inside homes. Chemicals There are seven main types of air pollutants according to a regulatory perspective. These are: particulate matter, nitrogen oxides, sulfur oxides, carbon oxides, hydrocarbons, ozone, and air toxics. Particulate matter is made of thousands of solid and liquid particles hanging in the atmosphere. Solid particulate matter is commonly known as dust; whereas as liquid articulate matter is known as mist. Particulate matter includes the following pollutants: soot, lead, asbestos, soil particles, sea salt, and sulfuric acid droplets. Nitrogen oxides are gases produced as a result of interaction between nitrogen and oxygen involves a supply of energy such as combustion of fuels resulting in high temperatures. Sulfur oxides are gases. These gases are a result of a chemical interaction between sulfur and oxygen. When combined with water, the result is sulfuric acid. Carbon oxides consist of carbon monoxide and carbon dioxide. Carbon monoxide has no color, smell, or taste and is second as an air pollutant only to carbon dioxide. Carbon dioxide is also does not have color, smell, or taste and is a greenhouse gas. Hydrocarbons consist are a varied collection of organic compounds including hydrogen and carbon. Small hydrogen molecules are gaseous at room temperature. Hydrocarbons include methane (colorless and odorless gas principally included in natural gas), benzene (which is a liquid at room temperature), and paraffin (which is a solid at room temperature). Ozone is a form of oxygen that is a pollutant in one area of the atmosphere but essential in another area of the atmosphere. Hazardous air pollutants (HAPS) consist of hundreds of other air pollutants such as chlorine, lead, hydrochloric acid, formaldehyde, radioactive substances, and fluorides. Humans Many chemicals that cause air pollution exist naturally in our world. These chemicals are harmful in both their natural form; however, become even more harmful when burned by humans for fuel, heat, or electricity. The two main causes of air pollutants in urban areas are transportation and fuel combustion from stationary sources. The stationary sources are heating and cooling for buildings and coal-burning power plants. Vehicles such as cars, trains, heavy-duty trucks, and airplanes, produce high amounts of carbon dioxide while fuel combustion produces high amounts of sulfur dioxide. Chlorofluorocarbons (CFCs) â€Å"are man-made compounds that were originally developed in 1930 as a safer alternative to the refrigerants then in use such as sulfur dioxide and ammonia.

Happy people make people happy Essay Example for Free

Happy people make people happy Essay Like yawning, many recent studies have proved that laughter is contagious. Does this necessarily imply that when you smile to a complete stranger, he will smile back to you? Or on the other hand, when you frown at a complete stranger, he will frown at you as well? To find out the answer, we designed an experiment to test will happy people make people happy. Independent variables are the factors we manipulated. There are two independent variables in this test. The first one is our emotion conditions when having eye contact with the strangers, i. e. smile condition, frown condition and control condition. We define smile condition as smiling without teeth, frown condition as knitting our brows, and control condition as having a neutral facial expression. The second one is gender. To understand if gender matching matters, we will test the three conditions with strangers with the same gender and the opposite gender. Dependent variables are the variables being tested in the experiment. In this test, the dependent variables are the responses from the participants. We will rate their responded expression in 5 categories: clear frown, small frown, neutral, small smile, and clear smile. However, there are confounding factors that may affect the results of the experiment. Confounds are the extraneous variables in an experimental design that correlates with both the independent and dependent variables. Possible confound is the original facial expression of participants. Randomly choosing participants is a way to prevent confounds. To further eliminate confounds, we will choose complete strangers as participants and will not tell them about our test beforehand as they may confound the result by giving us what they believe we want to see. The last thing we do is to execute this test in a consistent way. We have strict control over our facial expression to make sure that our expressions will not defer a lot among participants. This is not a simple test as what we originally consider. The first obstacle we encounter is not having enough confidence to frown at people. It is not difficult to smile at strangers, but frowning at strangers is somewhat weird  that we hesitate for a long time before having confidence to complete the test. The second obstacle we encounter is there are possible biases in choosing participants. For example, we tend to choose participants with the same race or at similar ages with us. This may create possible confounding factors to the test. The last obstacle we encounter is finding suitable participants. Since we want to choose participants that are walking alone and not distracted by phones or music, surprisingly there are only a few can be found around campus. It takes us quite a lot of effort and time in finding suitable participants for the test. Before conducting the test, we state our hypothesis as when we smile to people, people will smile back to us; whereas when we frown at people, people will frown at us as well. We come out with this hypothesis because we believe ones emotion can influence others, that is when there are optimistic and happy people in a group, other members in the group will become happy more easily; whereas when people in a group are generally in a pessimistic and unhappy mood, other members in the group will be influenced and become unhappy as well.

The Role Of Managers In Staff Training Management Essay

The Role Of Managers In Staff Training Management Essay This paper explores how the organization benefited by training process. The purpose of this paper is to assess the benefits for the training and development in Retail organization. One of the most important resources of retail is their staff. In order to provide satisfactory service to their customer and able to face the future challenges, the staff should have proper skills which are continually develop.( Gower handbook,1991). It also outlines the special issue which identifies developments in the field of training for employees, recruitment, their transition to work, and their continuous development. Research objectives The research is focused on training and development on Marks and spencer with a view to wider application to other retailer in the country. Its objectives are to -Critically examine training needs in retail organization -Examine the role of managers in staff training and development -Examine approaches to training and development in the United Kingdom. Theoretical perspective relevant to the topics such as motivation Identify the approaches which could be adopted and make recommendations. Research Methods The research methodology will seek the answers to these questions as well as evidence as to which training needs have priority and which approach are most effective and relevant to the organization. The argument to be developed in this dissertation is that the most cost effective and culturally acceptable approach will be to identify training as an essential part of all manager roles and show how this might be implemented. The following are the types of research design that could be used -Research reviews -Qualitative research -Analysis of existing records -Ad hoc sample survey and regular surveys -Case study -longitudinal studies -Experimental Literature Review In order to explain the importance of training and development in an organisation the chapter is begin with the history of the subject, describe and discuses its definitions and benefits. It considers some model of training and development and some organisation of UK are using some of the models. History of training and development Human resources are considered by many to be the most important asset of an organization. Until now very few employers are able to exploit the full potential from their employees.(Jeff Lee,2005) Strategic human resource management (SHRM) is concerned with the contributions which human resource strategies can make to achieve organizational effectiveness and the ways to achieve those contributions (Jeff E Lee D, 2005). Strategic human resource development is the most current form of training and development where training and learning are strategically integrated vertically with organisational goals and horizontally to other HR activities (Millmore, Lewis, Saunders, thornhill and morrow 2007) Training and development can be identified as a planned process to improve the human capacity by modifying their skills, knowledge and attitudes. More recently the training and development term has been replaced by the term HRD (human resource development) which mainly focus on individual and organisational learning. The systematic approach training is described by as a cycle of four activities identify of HRD needs, plan and design HRD interventions to meet those indentify needs, implement the HRD interventions and finally evaluate the outcomes.( Millmore, Lewis, Saunders, thornhill and morrow 2007).This approach will be briefly discuss later part of the report. According to McCracken and Wallace, (2000) Strategic human resource development is a creation of a learning culture in which a range of training, development and learning strategies both respond to corporate strategy and help to shape and influence it. Based on the Garavans (1991) work, they redefined the nine key characteristic of SHRD practice. In their work they present SHRD as very strategically mature and compare with HRD and training where strategic maturity is absence. (Millmore, Lewis, Saunders, thornhill and morrow 2007) Key SHRD characteristics Integration with organisational missions and goals. Top management support. Environmental scanning. HRD plans and policies. Line manager commitment and involvement. Existence of complementary HRM activities. Expanded trainer role. Recognition of culture. Emphasis on evaluation Source: McCracken and Wallace (2000) Garavan(1995) state that many trainers find the tern SHRM difficult to accept, while they prefer the more softer term employee development or training and development. According to him HRD term is nowadays widely acceptable which means the planned learning and development of people as individual or group to benefit the organisation. McCracken and Wallace, (2000) state that, HRD is viewed as a strategic lever in organisations which helping the business to implement its business strategies. In their work they use the concept of training where they describe the level of sophistication which the organisation has with regard to training which helps to shape and formulate corporate strategy. McCracken and Wallace, (2000) suggested that the strategic HRD should shape and influence the organisational mission and goals. McCracken and Wallace, (2000) noted that SHRD should have a much more proactive and influential role which leads to a new model of SHRD which disguises the differences between Training which has a reactive and ad hoc implementation role in relation to corporate strategy. Organisation is very immature in terms of HRD and has no learning culture. Meanwhile HRD has a systematic implementation role which shows signs of corporate strategy. Organisation shows that it is beginning to develop a maturity in terms of HRD with the presence of nine Gravan (1991) characteristic and learning culture is also developing. Finally SHRD role is working toward shaping and responding to corporate strategy. The organisation has become strategically mature and there is a evidence of improved Garavan (1991) characteristic as well as presence of a strong learning culture (McCracken and Wallace, 2000).A model of SHRD which shows the continuum of HRD strategic maturity is portrayed below adopted from Millmore, Lewis, Saunders, thornhill and morrow 2007 work. HRD characteristic Training HRD SHRD HRD strategic maturity Organisation strategically is not mature in HRD terms Organisation is strategically is quite mature in HRD terms Organisation strategically very mature in terms of HRD. 1)Integration with Organisational missions And goals. 2) Top management Support. 3)Environmental scanning 4) HRD plan and policies 5)Line manager Commitment and involvement. 6)Existence of complementary HRM activities 7)Expanded trainer role. 8) Recognition of culture. 9) emphasis on evaluation. Little integration with organisation missions and goals. 2)very limited support. 3) Little awareness of environment. 4)Ad hoc responses to indentified problem. 5)Limited commitment and involvement. 6) Little or no horizontal integration of HR activities. 7) Lack of expanded trainer role. 8) little recognition of culture. 9)little emphasis on evaluation. Integration with organisational missions And goals. 2)active support 3)active environmental Scanning. 4)Systematically integrated with Organisational strategy. 5)line managers Commitment and involvement. 6)Existence of complementary HRM Activities. 7) Expanded trainer role. 8)recognition of Culture. 9)emphasis on evaluation. shaping organisational missions and goals. 2)adopt leadership role to HRD. 3)environmental scanning Done by senior management. 4)developed with strategy plan and policies. 5)strategic partnership with line management. 6)strategic partnership with HRM. 7)Trainers as organisational change consultants. 8)ability to influence corporate culture. 9)emphasis on cost effectiveness There are a number of reasons why training and development becomes an important issue for both organisations and management. All organisations in existence need a successful training programme to achieve their goal. It is an investment for any organisation which helps to improve its profitability, reduce its costs, increase the commitment and motivation of its people and release their potential. Training needs vary from one organisation to another and it is important to develop training techniques to meet training goals (www.ictknowledgebase). The Journal of E-learning (2008) stated that the purpose of training is to motivate their employees, to help their potential and develop them better with the current changing business environment of e-learning. The pace of change is increasing and it its really important for employer to keep up to date their employees. Skills gained yesterday are no longer appropriate for today. The combination of recessions, globalisation and changing technology has changed our live. Most of todays jobs demand multi skill. The days of needing one skill has replaced by the multi-skilled. Employees also need to prove their commitment to their job by developing own skills to maintain their marketability (Tony pont, 2003). The attitude of employers to training is also changing. Also there are still many employers see training as costly overhead, while many now recognise training is an investment for future.(Tony Pont,2003). According to training and development journal November 2009, A recent Accountemps/Robert Half survey found that in the past year, 26 percent of companies cut their professional development programs, according to senior executives. At the same time, 28 percent reported that their companies actually strengthened their training initiatives and 45 percent maintained the same programming. The survey also indicate that three quarter of organisation increased training level or kept training expenses at same level. After the industrial revolution, development of large organisations and systematic approach to manual work training began. Taylor and gilbreths works contributed to the importance of training by identifying the nature of job. Their research was to determine the most productive way of carrying out the work. In early 1930s hawthorns experiment in an electric plant in Chicago establish the fact what motivates staff at work place. After doing his research he was able suggest that management need to concern about the feelings and needs of employees. (Gower 1991). Defining the terms Manpower services commissions glossary of training terms (1981) identifies training as A planned process to modify attitude, knowledge or skill behaviour through learning experience to achieve effective performance in an activity or range of activities. Its purpose, in the work situation, is to develop the abilities of the individual and to satisfy the current and future manpower needs of the organisations. Training does not only benefit the employees it is also beneficial for organisations. Training and development can be achieved by necessary attitude, skill and knowledge which can be affectively gained by a learner who can become more confident about their abilities. Training is about developing people and their skills and helping them to become more confident in their jobs. It is not only necessary to create a skilled workforce but also maintain the high level of skills which is demanded by constantly changing work environment (Reid Barrington, 2007). Training can be done by many different ways such as On-the-job training, informal training, classroom training, internal training courses, external training courses, on-the-job coaching, life-coaching, mentoring, training assignments and tasks, skills training, product training, technical training, behavioural development training, role-playing and role-play games and exercises, attitudinal training and development, accredited training and learning (Reid Barrington, 2007). Many different factors influence training responsibilities and roles. There are six major influences on training responsibilities and roles in the organisation such as the environment, goal and tasks, structure, technology and workforce of the organisation, and its political system. The political factors have such influence on the training role culture, commitment, expertise and interactions (Harrison, 1988). It is important for the trainer to identify the contribution of training to the business. They need to be aware of the close relationship between training and profit. Management must see training as an investment, which is needed not only to create a skilled workforce but also maintain the skills demanded by the constantly changing working environment. In order to add values to the business training should comply with the direction of the corporate and business strategy, which also need to help to meet business demand.(Tony pont,2003) According to Harrison, Development is the all-important process, through which individual and organizational growth can through time achieve their fullest potential. Education is a major contributor to that development process, because it directly and continuously affects the formation not only of knowledge and abilities, but of character and of culture, aspirations and achievements. Training is the shorter-term, systematic process through which an individual is helped to master defined tasks or areas of skill and knowledge to predetermined standards (Harrison, 1989 cited in Lundy Cowling, 1996). The explanation of differences in definition is that in the past the trainer knew the best and therefore they used to establish training needs for learners, they also set objectives; make up a training programme which will help learner to gain higher skills. But todays changing market individual is given more responsibilities to take care of their learning and development. It is necessary to consider the learners maturity, personal development and motivation.(Kenny and Reid 1986) Training and employee development is become a current trend of todays competitive job markets which makes employers more focused on organisational goals. Todays market is very competitive and an organisation has to fight for survival where training may largely be a matter of continuing to carry out long establishes routine. According to Armstrong (1996), Organisational Structure-Generally goals of an organisations and its total tasks and level of achievement of there tasks are crucial determinants of an organisations primary training needs. The organisations should therefore have a fundamental influence on determining what training activities, responsibilities and roles are to be performed. According to Harrison(1988), Organisational structure, Organisational technology and the workforce-Organisation need to plan training to improved job performance. There is a training cycle which is adopted by UK and based on a simple four stages model expressed as follows: First identify and specify the training need, then designa training programme, next implement the training and evaluate it. Having defined training strategy it is now necessary to define effective training strategy. Effective training Strategy: The term training strategy means that the overall approach chosen to assess training needs and the particular ways in which training will be carried out in the organisation for instance on the job, off the job etc. (Harrison, 1988). According to Mayo(2001)There are two main strategies which can be adopted in organisation total or comprehensive strategy and problem centred strategy. These two strategies are not against of each other. They are simple approaches which are the same in their general principle but might be fit in different situation. The Comprehensive strategy starts with strategy starts with an analysis of the corporate plan. This strategy is relevant for the organisation where the environment is relatively stable. And where longer term training can be developed with an acceptable chance. The problem centred apply in the organization where the environment of the organisation either unpredictable or competitive. Organisation like these needs training to help them deal with their immediate and pressing problems. Models of training and development For the purpose of this dissertation three models will discussed which is using by two UKs retail organisation. The models are the systematic training approach, strategic training and self development approach. The two uks organisations are Marks and Spencer and Tesco. Systematic training approach A system approach to training views the organisation as a complex set of subsystems and expects changes in one subsystem to acquiesce possible need to another. It is organisational approach but it can also help to produce individual or group plans such as early retirement training needs, a change in work requirements and learning needs.Armstrong1988 state that organisation need to adopt this approach to be successful and this means Identifying the training needs. Defining training objectives which must aim to achieve measurable goals in terms of improvement and changing. Preparing a plan to meet objectives and also the cost related to the whole process. Implementing the plans Monitoring and analysing the result And finally getting the feedback for evaluation Woods (1992)state that, avoid such problems and to provide complete guidelines, the training needs a systematic approach. He presented a the training cycle diagram which begins with developing the needs assessment, goes through training and implementation (identifying training objectives, contents, methods, implementation), and finally evaluating the program. As we are assessing the benefits of training needs and its benefits through organisation Woods training circle helps us to look at the four steps which should be followed by the organisation to gain the effectiveness. The first in the training process is the analysing the needs because every training program effect the work unit and organisation. The next step is identifications of training objectives. Woods (1992) recommended four categories of training goals: 1. Reaction-based: Investigates how employees feel about the issue. 2. Learning-acquired.: Examines how a trainee obtains knowledge about dealing with differences. 3. On-the-job behaviour: Analyzes the degree of behaviour change after the training. 4. Results-oriented: Measures the influence of training in improving technical skills for dealing with diverse people. The third stage in the training cycle is the establishment of the proper training content. The next stage is choosing and implementing the training program using proper methods. According to Harris and West, (1993).The methods of training vary substantially according to the circumstances of the company. Training can be done either on-the-job or in a place outside the workplace. On-the-job training can be effective when supervisors or trained instructors are involved in the actual work setting, while off-the-job training, including lectures, simulation and case studies, can be done without interrupting the everyday routine. While traditional methods are still useful, technology-based training using CD-ROM is increasingly in demand. The final stage of the training cycle is evaluation. Milkovich and Boudreau (1991) highlighted that training programs need to verify whether the training is successful in trainees performances in work settings. Strategic training approach Rothwell and kazanas 1989 state that the strategic training approach is based on the learners need for the future condition. This model is based on problem finding rather than problem solving. It will help reduce the gap between what the leaners need to know and what they should know. In order to identify the proper utilisation of this model, it is important to consider what needs to be done and what skills and knowledge needed. There is a difference between the skills and knowledge needed and the skills and knowledge currently employees have. Before implementing the plan it is necessary for employers to identify those gaps. The main aims of this approach is to identify training and non training needs.the training may be related to high cost but this cost can be avoid by selecting right training method. The learners need could be made through employee record, informal discussions, observations and interviews. To implementing this approach future learner expected to have the ability to learn, anticipation and motivation. They also require having some background skills and knowledge of strategic thinking. This approach aims to reduce cost; choice of method is depend on time, skills and available learning material. Training method can be selected from case studies, classroom lecture, role playing, group exercise, brain storming etc. Self-development training approach This model encourages managers to draw up their own self development plan. Reid, Barrington and brown (2004) state that, if managers are operating an environment where learning practice are encouraged, then thy should be focused on their own development without any doubt. But self development should not seen as alternative for the involvement of the managers. It is important for the mangers to show their staff that they take time to develop their own skills and competences. If management can prove staff their role as self developer, it will ensure their staff that self development is not as a responsibility but a benefit. Development is a step forward to a new level of potential where it requires external challenges and right internal perception of challenge. It is a self initiated challenges which need self discipline, creativity and learning. The primary motivation will come from self achievement, self fulfilment while reward and punishment should take as secondary. The self developer should be willing to take their own risk and able to judge where necessary. (Pedler, 1981). Assessing the benefits of an effective training and development strategy According to Armstrong (1996), A well-formulated training strategy should be able to influence an individuals Mind, Behaviour, Attitude, Communication, Critical analysis skills, Problem-solving, Interpersonal skills/relationship with peers and management, Working practices, Productivity, Performance, Time management, And motivation towards his/her responsibilities as an employee in an organisation. Those factors are important operationally and tactically, because in any organisation these are important aspects in relation to an organisations well being and successful functioning running, strategists and the top-level management of a company .According to Mayo(2001) Organisation may design and formulate Training Strategies, but it is the tactical and operational managers and their teams who eventually implement and execute those polices and strategies and it is necessary to understand that employees and workers at tactical and operational levels have the right training and developmen t given to them to enable them to successfully forward and reach the organisations aims, goals, and mottos. If the training strategy successfully enhances it will make all employees to give better contributors to the aims and objectives of the organisation, then the successful internal relationship between employees and the management of the organisation should make them a better organisation for their clients/customers and suppliers dealers.(Mayo,2001) There are so many debates going on now a day is training really useful for organisation or its just a waste of money. According to David (2008) training is just a waste of money and time for the organisation as because after giving trained employee a new area company just send them back in previous work role which is simply waste of time. He argues that before implementing any training programme it has to be well designed and effective which will help people to explore their experience, knowledge, self-awareness. For getting out the most from the training it is important to train people in their regular basic work where they can develop their skills. Before implement any strategy We have to ask ourselves a simple question which will help us to realise, at the end of the day who is the training strategy for, what is it for, and why is it there, what is it meant to accomplish and achieve for an organisation (David, 2008). The researcher learnt from various writers that most of the training and development benefits take long to occur. Most of the managers do not fancy opening up training oppurtunities for young graduates to fear of losing jobs. Most organization think that the planned training is expensive,they would rather have it an ad hoc basis. During the economic recession it is usually the training budget that is cut down. A well-designed comprehensive training strategy can bring about advantage to a business and an organisation, then no doubt its employees will be the ones who will be responsible for its practical implementation from top to bottom, and essentially its linked to the employee development incentive of any organisation. A training strategy cannot be successfully implemented by itself if employees are not developed up to standards that match the corporate scale of the business world at large and also an organisation. Training Strategy should enable the development and growth of its employees and use the potential, competencies, and the abilities that they seize and is inherent within them (www.icmrindia.org). Mullins (2005) distinguishes Groups and teams, and has mentioned that these two terms are often used interchangeably, according to him Teams tend to have more mutual understanding between each other collectively, and are more closely knit, whereas groups are a number of individuals assigned on a particular task, and the groups usually deconstructs once the task has been achieved, so the clear distinction here is that a team has mutual understanding, where as each person in a group is merely working towards their own individual goals and aspirations without actually showing much concern for the benefit of others in the group. If the training strategy successfully implemented it will improve the relationship between employees and organisation and help them better contribution to their aims and objectives of the organisation. Communication is an important tool for succession of training strategy. The way strategies are discussed, delegated, explained and communicated from the senior directors of a company to their employees, its help to understand both employees and employers each other need which will help them to implement the strategy more perfectly. Investing in and resourcing people developing them to a reasonable level will enable employees to feel valued and respected and cared for by their organisations, and this positive feeling will eventually reflect on their performance, and The training strategy should be benefiting two ways first of all it should up skill the standard of employee competence performance and these achievements should in turn enable employees to execute their organisations Training Strategy more effectively. (www.go2hr) Minimise cost and maximise positive outputs for the organisation should be the main objective of an effective training strategy, so a well devised strategy should take into account everything internal and external of relevance, importance, and matter that will be useful in approaching a good strategy as compared to a not so good one. The training strategy designed should also be of high efficiency; practical, feasible, and realistic in accordance with the nature of the organisation(www.go2hr). According to Hutchinson(2004) An effective training strategy should be to retain the best people in the organisation, and the Training Strategy should do this by balancing its corporate needs and providing the right level of employee development incentives to their staff, employees are the money maker of any organisation, they provide support and service if they feel that they are not valued by the organisation than the company would not be able to gain their target success, that is why it is e xtremely important that employees who are excelling in their role are provided for well during their time with their organisations. According to Truelove(2006) in any job role motivation is important factor in order for an employee perform towards their employer expectations. It is a complex matter because poor motivation may be due to many things such as boredom, lack of challenge, a feeling of being unappreciated. From the Victor Vrooms perspective in the motivation there are three variables which he calls valance, expectancy and instrumentality. Valance is important during motivating the people; it can be positive, neutral or negative personalities and circumstance will affect the perception of the outcome. In a training situation the perception is varied by person to person, may be highly valued by one person but no value for other. Expectancy is the belief that the individual has that he or she can achieve the outcome. The person will not feel motivated to do something if they feel that it is beyond them. So it is important to organise the training program which will help to raise expectancy level which will help to being able to achieve target. Instrumentality situation is linked to the expected outcome which can be actually achieved depend on the management promised. Its necessary to organise the course that will lead the employee towards their dream job. So in order for an organisation to benefit from its Trainings Strategy, organisations have to apply motivation dependent on the level of creativity and fun within the different job roles in their organisation. Examples may include fringe benefits, bonuses, and performance related pay. A Training Strategy can only be successfully implemented if an employee have the right knowledge understanding of the Training Strategy and has the development and training given to them. Benefits of Training According to the journal of Development and Learning in Organizations(2002)Global petrochemical group BP found that lack of training means lack of commitment. Few years ago when they look at their staff performance they found out that the turnover is nearly hundred people but the morality was low. People are not as loyal and dedicated they should be. Then the management decide to do a survey and they discover that lack of training is the main reason behind the poor performance. Taking into account this factor BP initiated a training program adding a NVQÂ  [1]Â  programme which attracts most employees and makes them committed to the programme. Its not only increase the employees pe

A Comparison of Midterm Break and The Early Purges Essay example -- Po

A Comparison of Midterm Break and The Early Purges For this assignment we have studied two poems by Seamus Heaney. Both of these poems are linked because they are about Heaney’s early memories of death and how he coped with these difficult situations when he was a young. The subject matter of the poem ‘Midterm Break’ is about his brother’s death. It also tells us about his feelings about this death. Heaney is away at boarding school. Waiting in the college sick bay. Heaney writes ‘At two ‘o’ clock our neighbours drove me home’. Which shows that his parents were unable to come to pick him up as they might have been held up with something. Heaney wanted to express his feelings, to let us know what he felt like having to cope with the death of his little brother. It must have been a particularly difficult situation for him. There is a lot of sadness in the poem from the beginning. Heaney writes of ‘bells knelling classes to a close’. ‘Knelling is a sound of funeral bells, not a school bell. This indicates that Heaney is going to a funeral. The first person he encounters is his farther ‘crying’, this is an unusual sight for him. â€Å"He always took funerals in his stride†. This shows he’s been to other funerals, but he has not been affected in the same way. Heaney also remembers a family friend commenting on the death as a ‘hard blow’. This means harsh/unexpected also it is an unfortunate pun as his brother has also suffered a ‘blow’. Heaney feels uncomfortable when older men stand up to shake his hand. They say to Heaney ‘sorry for my trouble’, the word ‘trouble’ again seems insubstantial. He has to cope with strangers and whispers from the people that don’t know him. He holds his mothers hand but she c... ...rites in the fourth stanza that he was frightened; this contrasts greatly with dans attitude. Heaney ‘sadly hangs around the yard’ for some time afterwards. Heaney forgets this image but it comes back to him when he sees Dan killing other animals. He appears to have come to term with the farmyard slaughter when he grows up. Heaney writes ‘it makes sense’, this suggests the same cold-hearted views as Dan taggart. The last line suggests that Heaney realises now that some animals are pests. He still does not forget the unsettling incident when he was younger. Both poems show how Heaney deals with death. The death of animals as well as his brother affected him. In one poem he is dealing with an accident, a death and also peoples reactions. In this poem he deals with deliberate killing of animals, this is a colder, harder poem and it is also unsentimental.

Machiavelli Essay -- essays research papers

"The term Machiavellian refers to someone who is unscrupulous, cunning, cynical, and unprincipled"(Goods 1998). Many scholars agree that this particular adjective would have dismayed Niccolo Machiavelli, the man from whom the term is derived. In reality he has been attributed as being one of the brightest lights of the Italian Renaissance through his works as not only a writer, but also as an influential philosopher of history and political thought. His most famous work The Prince has been misunderstood due to the motives discussed and the blatantly honest language used. Many of his critics have condemned him for his pessimistic outlook of man as a whole and in doing so try to negate the bulk of his work. Yet even after over 470 years his works are still thought provoking and influential in the political arena. This paper looks at some of the influences that may have created such a man. Machiavelli was born in Florence on May 3, 1469, a time of political upheaval and a strong political influence from the Roman Catholic Church. Although Machiavelli was never what would today be considered middle class, he himself states â€Å"I was born poor and learned earlier to stint myself than to prosper†(Gilbert 1961, 102). While the extent of this poverty is not known, it is known that his family owned land and was able to pay for his education. In fact, through some of his father’s letters we learn that he had an excellent education in Latin, arithmetic, history, and poetry, but that he was not well off enough to afford other more expensive forms of training (Gilbert 1961, 56). However, his financial hardship from earlier on seems to display itself in his cautious approach to most of his political activities. In fact, the lessons Machiavelli learned early on set a precedent of conservatism that carried on throughout his life. Machiavelli’s first position in government was given to him in 1498 at the age of twenty-nine. His position was that of Second Chancellor or Secretary and was the second most important paid position in the city (Gilbert 1961, 12). This position was advantageous in the fact that it provided him with experience dealing with both international negotiations and domestic business within the city. These early experiences were evident influences in his political beliefs and he himself commented on them occasionally. It was these early lessons in ... ...61, 141) while describing to a friend his daily activities. It can be argued that this type of leisure activity may have been part of his informal training into the realm of philosophy. It was during this time that he composed some of his more famous works, but he also composed a comedy called The Mandrake that displays the less serious and rigid side of Machiavelli. Although he does show himself to be as much of a dreamer as he was a politician, Machiavelli believed knew that emotion held no place in politics. He himself stated that in order to fairly rule â€Å"†¦calculation of what must be done in a given situation being unduly affected be passions or the contemporary conventions and ideals of right and wrong† (Fleisher). Through personal experiences, education, and the lessons learned from the past Machiavelli was able to influence the world for generations with his political insights and theories. Even after 470 years his works still inspire and create debate as to the true nature of politics and the behavior of those that rule. While the true contributors to the development of these beliefs may never be truly known, the impact that they have had upon the world cannot be denied.

Pop control :: essays research papers

In the essay â€Å"Population, Delusion and Reality,† Amartya Sen discusses two opposing approaches to population control. These two approaches are â€Å"collaboration† and â€Å"override† The collaboration approach calls for a voluntary choice as well as a collaborative solution to controlling the population growth. The collaborative approach relies on more choices for men and women, a more educated and rational decision on the part of both men and women, and an open arena for a more extensive discussion on such subjects. These men and women are able to make such rational decisions based on the opportunity to be more educated and with a sense of self-confidence when presented with the ability to do so by having public policies such as family planning, health care, bigger and better education facilities and a sense of economic well being. Our ability to solve problems by making rational and educated decisions seems like a better alternative than to forcing a reso lution. The â€Å"override† approach works by means of legal or economic coercion, such as the means that China forces with their â€Å"one child policy.† With this approach, the government may deny individuals of job opportunities or deny housing. These people are left with no other choice but to follow along with what the government would want them to do. Although the collaboration method results in a higher standard of living with higher levels of consumption as well as increases threats to the environment, Sen believes that it is still the preferred method of controlling and curbing the population at hand. For one, â€Å"override† leaves the individual with very few choices. It limits their freedom. As with China, it can lead to neglect and often endangerment to a second child. More often than not, since a male child is favored among the Chinese, female children have been reported to have been severely neglected and speculations that female infanticide may occur. A higher level of consumption isn’t big enough of a problem as some may assume. As Sen puts it â€Å" the worldwide trend of output of food per person has been firmly upward.† The places that have an increase in population are the ones that also seem to have an increase in the production of food. The average American does pose as a bigger threat on the environment than dozens of Third World individuals, but yet these individuals raise a red flag for complications for a denser population on rural resources such as forests, fields, and other greenery.

Business Research Report

Social media, dating sites and shopping sites all use given registration information to learn more about consumers. The more companies know about people, the better they can decide who their potential customers should be and how to reach them. Social media is communication through online communities. The use of social media in marketing has become very popular over the last few years. This is a very effective way to promote content by increased visibility. Using these platforms also allows for more involvement with the customers to build more trusting relationships with them.Customer relationship management refers to software that records and analyzes all kinds of useful data. This info can be obtained in many different says by either the company or a third party. It is used to understand the customers and their buying habits. We recommend opening a Faceable and Twitter account, using those accounts to hyper target and creating a CRM database. We chose these specific technologies bec ause they are fairly simple to implement and would be the most helpful for our company. Introduction The purpose of this report is to review and analyze new information technologies that can assist with marketing in the company.As of this year, there are over 950 companies that provide marketing software (Brinier 2014). Everyday, marketing professionals are looking for new ways to grow their business and technology has changed the way they reach new customers. These days, it's all about the customers and what they want and because they have access to pretty much everything, marketers have to find a way to get their attention. It is estimated that people spend about 1 1 hours a day using some form of technology (Patronize 2014). Knowing this, traditional marketing just isn't enough anymore.If companies want to keep up with consumers, they must keep up With technology. With all of the technology available for use, companies can have so much information at their fingertips. Out of all of the possibilities, we chose to examine social media, hyper targeting and customer relationship management (CRM) because we think those will work best for the company. Social media is very low cost and will allow us to reach a much bigger audience. We can engage the audience and build relationships with them this way. Hyper targeting will be used to identify potential customers and reach them more efficiently.This ensures that the people we advertise to are more likely to be interested in what we have to offer. Having a CRM database would low easy access to all of our information about our customers. This information can be used in anyway that our company sees fit. Hyper Targeting Hyper targeting is defined as the ability to identify potential consumers and deliver targeted advertising content. History The phrase â€Å"Hyper Targeting† was actually coined by Namespace (Gold, 2009). Namespace discovered that they could target consumers for ads based on the information provid ed in users' registration and profiles.This information might include age, sex, geographic region, education, favorite movies, entertainment, restaurants, etc. Namespace discovered that because of the large numbers of registered users, they could target very specific user interests and still reach large numbers of people. Today, dating sites, social media sites and other sites that require user registration and other â€Å"self- expressed† user information all make use of hyper targeting. Hyper Targeting with Twitter and Faceable The social media sites Twitter and Faceable both make heavy use of hyper targeting.A company advertising on Twitter can target every Twitter user who has specific words in their public bio, or someone who uses particular words often in tweets, or someone who follows certain verified other retailers. Businesses can also create a user list using those specifications and show that group â€Å"promoted nets† (Smith, 2014). Faceable allows advertis ers to target users by age, SeX, language, location, workplace, education, interests, browsing history and more, with different ads for different populations.Advertisers can even display ads in different languages, depending on whom they have hyper targeted (Albacore, 2011 Mobile Hyper Targeting Advertisers may target mobile device users based on the location Of the user, via a number of methods. Users' locations can be estimated based on their IP address, but this method is not always accurate. A more accurate approach is to use the GAPS coordinates that the user has chosen to share with certain mobile applications. Once the users location is known, advertising may be targeted based on proximity to a particular place (I. E. The city center), or based on proximity to a particular retail outlet.Advertisers may also presume that users have a particular interest based on their location (I. E. If they are at a hockey game, perhaps they like sports), and target advertising accordingly (K ombi, 2013). Analysis Hyper targeting can be used to identify potential customers based on relevant criteria and deliver advertising to them. Hyper targeting may limit the size of the advertising audience, but the â€Å"targeted† consumers are much more likely to respond to the advertising. Hyper targeting is relevant to our company because it can help us determine who our customers are and/or should be, and it can help us reach them more efficiently.Social Media Social media, as most know, is a form Of electronic communication through online communities. According to Pew Research (2014), 90% of adults ages 8-29 use social media, which has made it a very popular way to market over the last few years. Social media is used to promote and inform, gain valuable feedback and build relationships with customers. Promotion Twitter and Faceable are often used for promotion and are very effective (and free). Customers look on these pages for all kinds of information about companies and social media is a fast and simple way to keep them updated.A company can invite people to like their page and share their posts and just like that, millions of people could be exposed to the content. The global average of a share on a social networking site is $3. 0 (Meyer-Brandt 2014). This is how much money the company makes due to increased visibility from each share of their content. Engaging Social media platforms are a great way for businesses to engage and build relationships with customers. This is now one of the fastest ways to communicate with people. Because it allows for two-way communication, where television and radio don't, it is much easier to engage people.Companies can ask for people's opinions with new projects and encourage them to share their content. Getting them to participate in voting, contests and provide feedback can help the company be more transparent to the public. Responding to questions and comments can make customer service experiences better. Analy sis With social media being such a big part of society these days, there isn't really a better way to market one's business or product. This is important to us because we can reach a bigger audience to share information about our company with than we could using most other avenues.Social media marketing is usually free and will allow us to build relationships with our â€Å"followers† and involve them. The more involved they are, the better and more trusting relationships we have with them. Those relationships will lead o better experiences for our customers, who will spread the word and bring more business to us. Customer Relationship Management (CRM) Customer Relationship Management (CRM) can be defined as a strategy used to record and manage data and interactions with customers. This strategy usually involves using some kind of software that saves and analyzes data.Information The information collected could be contact info, demographic and complete transaction history. Su rveys could be given to customers to find out what they like and don't like. One method used to obtain information is to offer a shopping/loyalty card. Giving rewards and discounts to customers will encourage them to sign up, which is when they will provide some of their info. Some companies also use a third party to connect people to account numbers and credit cards. How it's used The information can be used in many ways to help improve marketing.The idea is to understand the relationship between the company and the customer with their buying habits. All of the info that is recorded over time and through each and every customer interaction is saved in a database and is used to target customer's specific needs. So, now it is easier to market the eight product to the right person for the right price. Implementing a CRM system can be very beneficial to the company. This is the fastest growing marketing tool in the last five years (Reardon 2011 All Of our information involving customer s would be in one organized database.The marketing team would then have easy access to all of the info and use it as they see fit. Having this knowledge, marketers would be able to find more qualified customers, making the time spent doing so more valuable. This would save the company time and keep us from wasting money on marketing to the wrong people. Recommendations Our company, like others, relies on sales for profit. It is recommended that we take measures to increase those sales by implementing the findings. The first thing we should do is make a Faceable and Twitter account.We can designate people to administer these accounts, keep them updated and get people interested in our company. We should then, use our social media accounts to hyper target. There are various software programs to choose from or we can let Faceable and Twitter do all of that for us. Lastly, we should decide what information we want to use in a CRM database; what info ill be most helpful to our company. T hen, we need to decide if we want to create our own database or if we want to pay a third party to do collect the information for us.These findings are important because they will help our company advance in marketing, which is likely to lead to higher sales. Social media is a fast and easy way to reach the most people. It permits us to communicate and engage existing and potential customers. We can also use these platforms to hyper target our content. Hyper targeting will help us by advertising to the people who are most likely to respond, getting the most out of our marketing. Creating a customer relationship management database will contain all of our customer's information.